In its drive to bring banking services to the living rooms of each and every Gambian, Reliance Financial Services, the first non-banking financial institution in the country, on Wednesday inaugurated a new office complex in Churchill’s Town.

Situated at the New Plaza Building just stone’s throw from the new mosque in Serrekunda, the opening of the new office was hailed by many who described it as an indication of Reliance’s commitment to providing unrivalled financial services to Gambians.

Being a very economically active and at strategic location, the new Churchill’s Town branch manifests a fulfilled promise made by Reliance to making banking and international remittance services available to all Gambians.

In his inaugural statement read on his behalf by Momodou Jaiteh, Councillor of Kololi Ward, Yankuba Colley, Mayor of the Kanifing municipality, described Reliance’s move as ‘very’ central to government’s development agenda and in particular, The Gambia under the leadership of President Jammeh.

“ While it is a common knowledge that these small, medium and micro enterprise traders are extremely hardworking individuals, it has been realised that major constraints to their growth and development in accessing basic financial services like loans, insurance and remittance services and the all important business development training are lacking,” he said.

The presence of Reliance in Churchill’s Town, Mayor Colley went on, is very re-assuring, while encouraging the management of Reliance not to be complacent until there is a financial institution in every part of the country.

Delivering the vote of thanks, Mr Baboucarr Khan, Reliance’s Chief Pioneer Executive Officer, expressed his company’s resolve to bring financial services to the doorsteps of each and every Gambian.

In Mr Khan’s view, the provision of value-added and unrivalled services is part of Reliance’s vision and mission.

Assan O. Jallow, Chief Credit Officer and Head of Risk and Compliance, delivered the welcome remarks while Isatou Jarra, Officer-in-Charge of Churchill’s town office.

Among the services offered by Reliance Financial Services include the opening and managing, Western Union money transfer services, business loan facilities, foreign exchange and Business Development Advisory Services.