As Concept Media Get Launch Today

Having carefully segmented its markets as a necessity to understanding the true needs of Gambia’s advertising industry, Media Vision, a registered company that takes care of media needs in the country will today launch a new company called Concept Media.

Expected to take care of advertisements and the film industry in the country, the coming of Concept Media into the country’s advertising and film industry is seen by many as a move in the right direction.

Under the Umbrella body of Media Vision an organisation that houses and owns the Daily Express newspaper, Concept Media will also serve as the representatives of organisations, branding organisation names, promotions and advertisements in the media.

Speaking in an exclusive interview with The Point, Babatunde Olaitan commonly known as Baba T, Consult Manager of Concept Media, said his company is out to complement the efforts of the advertising industry in The Gambia with a new look by re-branding the media and the advertising industry.

“Concept Media is a house that is here to take care of TV advertisements, radio jingles, newspaper adverts, designing and all sort of adverts in a proper and efficient manner,” he said.

According to Baba T, Concept Media will from today be out to take care of advertisements in the country and the film industry pertaining to what is in the country. “These are some of the things that Concept Media is out to do,” he said.

In Baba T’s view, Concept Media knows the constraints that media houses face in dealing with adverts, saying that is why they are out to re-brand the industry.

“We want to help organisations and assure them that we are going to put them on the right track. We also want to assure newspapers that working with us is going to be a success,” he noted.

The panel, being one of eleven panels set up by the National Training Authority, is tasked with the responsibility to define new sets of skills standards for The Gambia based on the real requirements of the job with support from relevant stakeholders and the NTA specialists.

The inaugural meeting, which brought together members of the panel, will seek to further clarify the specific roles of the panel, and will include briefings on the standards, development processes and working instruments. It will also critique the standard draft.

The two institutions, Insight Training Centre and Media Agenda have decided to collaborate in running a Journalism Training Programme here in The Gambia. Among the courses available in the proposed syllabus are Newspaper and Magazine Journalism, Broadcast Journalism, Advertising, Public Relations and PhotoJournalism.

The panel members are: Mr. Alieu Sagnia, Information services, Mr. Swaebou Conateh, News and Report Magazine, Mr. Pap Saine, The Point Newspaper, Mr. Sam Sarr, Foroyaa Newspaper, Mr. Dida Halake, The Daily Observer and Mr. Peter Gomez of West Coast Radio.

Also part of the panel are: Ms Ndey Tapha Sosseh of GPU, Mr. Ismaila Ceesay of Insight Training, Mr. Madi Ceesay of Media Agenda, and Mr. Almamy Kinteh, Mr. Amadou Touray and Mr. Lamin Manneh all of the NTA.

Banners are probably the most common form of advertising on the Internet today. The reason behind this has to do with their randomness and prevalence throughout the cyber highway. Banners are not intended for target audiences; instead, these flashing, animated, sound-generating eye-catchers are intended to simply throw the message out there in an endless array of locations for everyone—professionals and public—to see. In this way, the company that is advertising becomes known instantaneously, which is the purpose.

The banner may very well be the prelude to sucessfully target networking. When the banners provide a vast acknowledgement of a business’ existence, networking becomes easier and more successful because a wider variety of other business owners will have become more familiar with those who have previously launched the banner. The banner, then, is a form of dynamic introduction for new business ventures and a constant affirmation of already existing ones. All types of businesses use banners due to their “in-your-face” nature and the company recognition they provide during short-term and over long-term periods.

Banners are initiated through particular HTML or PHP hyperlink coding. The more elaborate ones, however, are launched through specialized software like Flash® and Java®, both of which are designed for extreme animation, video and audio presentations, some of which are unrestricted by Windows® framing, such as the Adobe™ logo which is activated everytime a PDF file opens. Some banners feature only color stills with lettering, while others include motion and sound. That’s the great thing about banners: they can be constructed to show anything, and they are growing more and more sophicated all the time.

Among the more popular banners circulating the Internet, many represent the more well-known companies that have been around for a while. This suggests that the larger businesses tend to employ such technical and dynamic means of advertising. Cost isn’t low, and it continues to rise. This includes: software, design and development, and sponsorship with other businesses who offer space on their sites to feature the banners. Pricing varies, but it is usually beyond the budget range of the typical small business. Therefore, the banner not only advertises the company and its particular marketing pitch, it also boasts its success.

There is also the constancy of the banner. Unlike, say, television commercials, this mode of advertising can run on and on, non-stop, day and night. Because of this, in conjunction with their prevalence throughout the Internet, business owners need not ever fear that their banner ads will be going unnoticed. Ongoing advertising is sure to incessantly increase traffic, keep the inflow steady, and promote current development in the businesses the banners represent.

In the end, banners are, due to their countless advantages, the best form of advertising for online business. As a matter of fact, their impact in their effects and efforts make their employment just short of a necessity to ensure success. New online business owners who aren’t sure how to introduce their ventures would be served best to use banners, which are flexibly ideal, despite their potentially high costs.

About The Author
Todd Thomas is the Founder of http://www.ChooseHomeWork.com and http://www.WorkAtHomeForDummies.com. He writes business related articles ranging from internet business to network marketing and everything in between. Todd is also a baseball coach and hitting instructor. He owns http://www.HitItHere.net. Contact him at support@workathomefordummies.com for info on articles for your website!

As pay per click gets more and more integrated into the search field, more and more people will be trying to fraud competitors to get ahead. Some terms such as "mesothelioma" (asbestos cancer) cost over $60 per click on top search engines. My recent check of Overture was $60.04 for this term. A few clicks here and there can drastically alter the ROI and survivability of a business.

If you have good server logs you can track referrals to find fraud. If you do not have good server logs there are only a couple vendors of PPC fraud detection software. Some of the larger search engines monitor the traffic, but you should also monitor your server logs if something smells fishy.
(Continues onhttp://www.search-marketing.info/search-engines/price-per-click/fraud-tools.htm)

That's why you need a system that can monitor your traffic providing crucial data such IP, Origin or Browser of the user that clicked your banner. Only with a precise report of you traffic you can analyze the kind of users you received and adjust you PPC strategy.

Due to differences in time zones and different tracking techniques up to a 10 referral difference you should contact the search engine explaining your problem.
A few things to look for to catch PPC fraud are:

Repeat clicks from a specific IP address.
Spikes in search frequency at a give time.
Abnormally high search frequency for an expensive word.
Web Marketing is everything about monitoring, Logs are the most valuable method to check your route.
ClickMeter can give you the benchmark of you WebMarketing campaign at any time.

The battle between advertisers and online search networks over the pervasiveness of click-fraud continues to grow more heated with researchers claiming rapid growth of automated ad impressions and outside observers noting an overall lack of transparency in the space.

According to a research report issued on July 19 by Click Forensics -- which markets services used by advertisers to analyze online advertisement traffic -- the average click-fraud rate for Web ads was 15.8 percent across the industry during the second quarter of 2007.

The result indicates a 14.1 percent increase in click fraud when compared to the same period last year and a 14.8 percent gain over the first quarter of this year, based on the company's numbers.

Further, Click Forensics contends that the fraud rate within pay-per-click networks run by industry leaders, including Google and Yahoo, accounted for 25.6 percent of all traffic during the second quarter, representing a 21.9 percent gain over the same timeframe in 2006 and a 19.2 percent leap in fraudulent hits compared to Q1 2007.

Contributing heavily to the significant gains in contested impressions, Click Forensics maintains, was the increased use of hijacked botnet PCs to manipulate online traffic. While not offering concrete statistics on the trend, Click Forensics' research showed that such activity roughly doubled over the second quarter. (Continues onhttp://www.infoworld.com/article/07/07/19/Click-fraud-statistics-up-for-debate_1.html)

A growing market means more traffic a wider audience and a bigger amount of valuable Data. ClickMeter Service data are useful for specific analysis about WebMarketing Campaigns.

Italian WebMarketer and Internet Consultant for global firms.www.clickmeter.com

Since the early 90’s, the internet has become known as a medium for advertising. It has also been preferred by consumers and businessmen in public shopping and business dealings. Unlike any other media, like television, radio and print, internet advertising solutions with its low cost has become widely used.

Due to the considerable growth in figures of internet users and because of the inexpensive internet advertising solutions, it has more capability for multimedia subject matter. It could capture texts, images, video and audio. The advertisers could produce logos, moving banners, animated and 3d imagery. With these in hand, advertisers mix these forms to produce successful and low cost internet advertising solutions.

Not only does an affordable internet advertising solution serve as a communication station, it also assists in an effortless system for transaction and distribution. This is the only medium that could help people do business within a short period of time.

With just one click and a money-saving internet advertising solution, shoppers could get all the information they need by visiting any web site. The businessman could obtain the services he needs. The company is happy doing business with their clients. The clients are happy doing business in the comfort of their homes.

Unlike meeting in person, wherein time and money could be wasted, the low cost internet advertising solutions benefits the company in which the services and products are receiving sales. Plus, it also benefits the consumers who receive comfort and satisfaction guaranteed.

Inexpensive internet advertising solutions are able to lead other advertising medium because they were developed to be interactive. When a consumer reads and clicks on a web advertisement, it is easier and more convenient to respond or inquire with e-mail and business reply cards. Unlike other advertisings, low cost internet advertising solutions’ ability to answer feed backs in real time enables the companies to reply, resolves complaints and answer inquiries.

Internet advertising solutions provide a low cost and effective resolution for attracting targeted, high quality customers. This low cost internet advertising solution also provides web site publishers with a prospect to generate advertising revenue from their unsold marketing inventory.

Conventional advertising could never be replaced. However, because of developments in the technology, people prefer their services online. With low cost internet advertising solutions present, the consumers, companies, advertisers and even the common people’s lives have been given a deserving contentment.
Samson Onwionoko is an internet marketer and home business promoter who gives tips and ideas for the internet newbie about the best ways to make money online. www.autohomecash.com

Business owners opt for internet advertising because practically half of the world's population have access to the internet. If you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what methods are you going to use? the expensive internet advertising methods or the cheap ones? Others will pipe in "expensive!" immediately, but they don't know that cheap internet advertising method attracts great benefits as well.

Here's the lowdown and a comparative look on the cheap and expensive internet advertising methods:

The Expensive:

1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they're all about. This is an internet advertising method that you can do without.

Fly ads are derivatives of pop-ups which are also equally irking to the visitors.

2. Pod casts.

Broadcast is to TV as pod cast is to internet. It's one sophisticated internet advertising method that can somehow hamper your budget. But if you're thinking results, pod casting is worth the money.

3. Paying the search engines.

How does this one work? When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Fixed payment for the search engine allows just that. Expensive, yes, but if we're not talking about Google and Yahoo search engines here, then don't give it a second thought.

The Cheap:

1. Blogging.

Go along the bandwagon and blog about your website. This is an internet advertising method that is popular as of the moment, so you never have to worry that this will never spur outcome. All you have to do is sign up for a blogging account, post and voila! You don't even need to pay!

2. Submit to not-so-big search engines.

This is cheap and dependable. If you submit your site to smaller search engines, you have bigger chances to get bigger results. Remember that the search engine giants can dwarf and overlook your site easily, so this internet advertising method might just be the right one for you.

3. Text links.

This is not just cheap...this is virtually free! Let someone text link your site and return the favor.

Cheap versus expensive, that's always the question that hounds on whenever we're trying to get something. In the field of internet advertising, just be wise enough to figure out what will suit your needs. Go for what you want as long as there are visible results.
Samson Onwionoko is an internet marketer and home business promoter who gives tips and ideas for the internet newbie about the best ways to make money online. www.autohomecash.com

More and more marketers are beginning to use social networking sites such as MySpace as one of their advertising pillars. The only problem is the 90% of these people don't have a clue how to effectively market using these sites. If done right Myspace can be a wonderful way to grow your business. If you have no clue what you're doing, it's a great way to commit marketing suicide. Here are the top 10 ways to guarantee your failure on MySpace.

1.) Not taking the time to set your page up so that it is easy to read and is appealing to your visitors. If your page is not easy to read no one will take the time to read it. Hint: Paragraphs People.

2.) Putting a picture of anything but yourself as your profile picture Please don't put a picture of your product or a logo of your company as your main picture. People want to put a face to the name, they don't care what your product to company logo looks like. If you don't offer that face, they will go to someone who does.

3.) Choosing a boring picture of yourself as your main picture. What is the first thing your visitor is going to see before they even make the decision to view your profile? Your picture must speak for you and compel them to click on it to find out more about you.

4.) Using your about me section to talk about anything other than yourself. Just remember that people don't care how much you know until they know how much you care.

5.) Branding your Company instead of yourself. Remember, people only join and buy from people that they know, like and trust. They are looking for a way to relate to you.

6.) Having only one thing to offer your visitor, especially if that one thing is a business opportunity. Most people are already in a program and aren't looking to join another one. If your still barking your MLM to the world you heading for the biggest dead end you've ever seen.

7.Thinking that you don't need to build a relationship with the people on your friends list before you decide to pitch them your program or product. They will say no every time. How many people have you had say yes? Be honest.

8.) Posting money making opportunity bulletins that talk about how much money they can make by joining your opportunity and expecting them to actually get read. If you're not offering valuable content that informs and educates your prospect, and all your doing is pitching your program, they have no reason to read your bulletins. Once again, most people are not looking to quit their program and join yours.

9.Using company generated emails to send out to your friends list. Everyone has already gotten that same email at least twice from the other people who think that those emails work.

10.) Not taking the time to learn the communications skills that are needed to successfully use MySpace as a marketing tool. The only thing that stands between you and everything you want is your ability to communicate and to influence other people. The keyword here is content.

You can have the prettiest MySpace page, the biggest friends list, all the fancy tools, but if you can't communicate, you have no content (relevant content) and you don't have the right Mindset, all bets are off.

Rebecca J Johnson is a business consultant and content provider, specializing in Branding, List Building, Communication, and Mind-set. Protege to one of the industry legends, Joe Schroeder.To learn more and pick up her free 10 page report "Secret Weapon of Digital Royalty and Internet Lords" visit http://www.TenSheetsOfWonder.com