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Pay per Click Fraud Prevention

As pay per click gets more and more integrated into the search field, more and more people will be trying to fraud competitors to get ahead. Some terms such as "mesothelioma" (asbestos cancer) cost over $60 per click on top search engines. My recent check of Overture was $60.04 for this term. A few clicks here and there can drastically alter the ROI and survivability of a business. If you have good server logs you can track referrals to find fraud. If you do not have good server logs there are...