Personality of the Week[if supportFields]>tc "The man behind The Success Stories of Gamcel"

Hello and a warm welcome to yet another piquant edition of Personality of the Week, your weekly column aimed at bringing prominent Gambian top notches and achievers into the limelight.

As stated in our first edition, this column has and will continue to bring you profiles of the giants in today’s Gambia. In our today’s edition, we bring you the profile of a man who is one of those behind the success stories of Gamcel, The Gambia’s first and one of the leading GSM services providers in the country.

Indeed some are born great, some achieve greatness and some have greatness trusted upon them but for this man, Kebba Bojang, Senior Manager Sales and marketing Gamcel, he has achieved greatness.

There is no denying the fact that in this rapidly changing world, having an executive officer who can come up with innovative and comprehensive marketing strategies could do a lot to help catapult a company to a better stead in the ever increasing competitive market. An exponent of such mark of performance in office today is the calm and down to earth Kebba Bojang, Senior Manager, Sales and marketing, Gamcel.

His progress to greatness, distinguished by the admirable quality of dedication to duty is exceptional. He is an imaginative and innovative character who always likes to try new things.

Due to his commitment, dedication and dynamism after few years of work, Bojang quickly rose to the rank of Senior Manager Sales and marketing at Gamcel, one of Gambia’s top most Telecommunication companies. Rotating from one section of the company to another had made Bojang to become versatile, effective, efficient and well-seasoned Marketer.

A social worker by nature, Bojang, happily married to a lovely, caring and supportive wife has been in the forefront in helping the poor, the needy and the suffering in the country.

Son of a renowned Islamic scholar the late Alhagi Wagie Bojang, former Alkalo of Sanyang village, Kebba Bojang was born on 16thMay 1968 in Sanyang in Kombo South, in Western Region.

He set forth his educational pilgrimage in Sanyang in 1978 and then proceeded to the AhmadiyaHigh School in Basse where he spent only two years and moved to NursratHigh School in Bundung where he obtained his O’ Levels Certificate in 1990. From there he proceeded to Gambia High School for his Advanced Levels Certificate in 1991, and even before the results are out in 1992, he enrolled into the Gambia College to pursue a Higher Teachers Certificate (HTC) which he obtained in 1994. At the GambiaCollege he was the president of the Students Union.

From there he posted to his former alma mater, Gambia High School as a teacher of Mathematics and English Language for only one academic year before proceeding to University of Delhi in India where obtained an honours degree in Commerce. Kebba Bojang also did a post graduate diploma in Business and Industry Management, a diploma in Banking and also diploma in Agric Science. He returned to The Gambia in 2000 and went back to teach for one year at NjabaKundaSeniorSecondary School in Badibou, North Bank Region. In October 2002 he joined Gamcel as Marketing Officer. As has been his wish Kebba Bojang is now the Senior Manager, Marketing at Gamcel. Since he assumed the mantle of his current position, Mr Bojang has assiduously contributed towards the astronomic success of the country’s first telecom outfit. He is also currently the chairman of the Village Development Committee (VDC) of Sanyang.

Apart from his work at Gamcel Mr. Bojang has his own private businesses. He owns a seaside resort called the Jungle Beach Resort in his native village, Sanyang where he’s currently employing ten people and it’s part of his think out to expand to a sort of a hotel.

There is no gainsaying the fact that markets and marketing are essential in all economic activities. In retrospect however, it is disappointing to recall that there were times when farmers’ produce was left unsold after a season of toil and drudgery, as there is no market for them in the country. This situation accentuates the fact that unless serious attention is given to agriculture and farmers are adequately empowered, poverty reduction cannot be achieved in the country.

On the other hand, the crusade that is currently ongoing to encourage and promote greater participation of Gambians in farming in order to attain food self-sufficiency can best yield the expected results and dividends if producers adopt efficient marketing strategies.

It is true that going back to the land crusade embarked upon by President Jammeh offers a lot of hope for a better life.

Government’s priority should be the farmers because theirs is not only another vocation but also the backbone of the country’s economy. The marketing of their produce would constitute a right measure to achieve reduction in poverty.

The rainy season has set in, as usual, with lot of expectations from farmers and from the government. As we get into the rainy season, it is fair to think that because the importance of the past is to learn from it. The nation should set out more effective plans to achieve more for The Gambia in the coming year.

The government should be encouraged to work closely with other organisations such as The Gambia Chambers of Commerce and Industry (GCCI) to seek to improve the noble agenda for the ultimate good of our country.

In fact, that is the reason we agreed with the Finance Secy when he told parliament last year that due to “inactive weather, mass degradation and inefficient market storage, agriculture is decreasing in The Gambia.

“No nation was ever ruined by trade.”

Benjamen Franklin.

The Marketing Mananger of The Gambia National Lottery (GNL), Mr. Fabakary Jammeh, has said that GNL will continue in it its drive to create inner change in the social development of society.

Mr. Jammeh made his remarks at a presentation ceremony held at the company’s headquarters in Banjul where another mouth-watering prize was paid to Mustapha Jammeh of Latrikunda Sabiji.

He said that GNL pay over D150,000 to winners on a daily basis and pointed out that the more you play the more chance you have of winning. He said this was easiest achieved through their instant scratch cards.

Mr. Jammeh said that GNL will continue, in no small measure, to collaborate with the government to combat poverty and youth unemployment. He finally thanked their esteemed customers for buying their products in order to create more youth employment.

The Chief Accountant of the company also said that GNL will pursue its mission to combat youth unemployment. He added that the ceremony is a thank you and presented a cheque for D60,420 to Yahya Manga who received it on behalf of Mustapha Jammeh. It will be recalled that the winner won the Special Monday Jackpot.

According to news reaching The Point, preparations are currently in high gear ahead of the ‘overwhelmingly significant’ event on the calendar of the London Corner-based training institute.

The Director of LTC, Chief UK-Emeka Mbaise, confirmed that his institute is indeed striving hard to hold yet another graduation ceremony but could not say when exactly.

“We are leveling the ground to hold our second graduation ceremony. It will be sometime in April but as a matter of policy, we can not announce the date as of now,” said the centre director.

Meanwhile, LTC has recently introduced new courses in Travel, Tourism & Hospitality, Business Administration, Sales & Marketing Management, Human Resource Development, Engineering, Networking and Office Practice/ Procedure among many others.

The Consumer Protection Association of The Gambia (CPAG) recently joined the Global Movement of Consumer Groups to commemorate World Consumer Rights Day (WCRD). They aimed to highlight the implications of eating unhealthy food. The programme was held at the NaNa Conference Hall on the Bertil Harding Highway, Mile Seven.

Speaking during the commemoration, the head of the Food and Trade Association, Dr. Omar Touray, said that the association was established in 2005 to make consumers aware. According to him, the association has been working hard for the past three years.

To stop the marketing, Dr. Touray explained that campaigns have to be started both in homes, schools and football clubs.

For his part, Mr. Amadou Gaye, Chairperson of the association, revealed that social concern, environmental concern, sharing together and supporting one another are very important for consumers. This year, the WCRD theme will be ‘Junk Food Generation’, and the campaign will be against the marketing of unhealthy food to children and other consumers.

According to Consumers International (CI), about 177 million children around the world are already overweight or obese and we must act to prevent the spread of the childhood obesity epidemic. Furthermore, he stated, unhealthy diets and a lack of physical exercise are the leading causes of diabetes and heart disease, which are on the rise in developing countries such as The Gambia. Eating food high in fat, salt and sugar contributes to an unhealthy diet and obesity. Other speakers included Mr. Pa Modou Faal, National Nutritional Agency  and  Olay Njie Taal. Both expressed similar sentiments.

Domain parking has had a bit of a bad reputation, and rightfully so. Most parked domains are setup with a domain registrar and they are the ones who end up making most of the income from clicks on your parked pages, that is, if your parked page gets any clicks at all. In truth, the domain registrars are likely only interested in making money from your domain name registration.

I have been intrigued with the domain parking concept however was discouraged until recently with the potential of parking my domains. It is true, almost all parked pages are shunned by the major search engines because they lack any quality content and are simply filled with ads. Simple logic told me that if the search engines are not interested at all with parked pages filled with ads, and this means the chances of people finding my parked pages is slim to none.

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This revolution in domain parking opens the doors for anyone interested in creating powerful websites and capitalizing on their income potential.

While it is possible to invest just twenty minutes of your time setting up a domain with one of these rich content parking systems, the more time and effort you invest in promoting your domain, the more traffic your domain will receive in turn increasing your domains earning potential.

About The Author
David Doggett is CEO of Cybernetic Media Inc. a web development firm specializing in high impact flash marketing movies. David personally owns over 100 domain names and experiments with domain monetization when he is not creating marketing movies for his clients.

David is also a licensed sport fishing guide in Nova Scotia Canada where he resides with his wife and son.

Business url: http://www.cyberneticmedia.com
Blog url: http://www.residualdomains.com
Personal url: http://www.davedoggett.com

Did you know that you can make money online in many different ways? With patience and effort you can earn up to thousands of dollars. Read more and find out what this is all about.

If it is your first time to know that you can indeed make money online through a wide variety of means, then you are in for a big surprise. There are many people who earn up to $10,000 monthly or even more through the Internet. If you look through the Internet about making money online, you will encounter people who show their checks or their Paypal accounts as proof to prove how much they really earn. It sounds too good to be true, but yes, it is real and it is possible.

If you want to make money online, the most important thing to bear in mind is that it will take time and lots of effort on your part. Making money through the web is not a get rich quick scheme as most people perceive it to be. You don't simply sign up in a site, then sit back and wait for your earnings to pile up. This is one of the most common myths about making money online. You have to let go of this before jumping into the online money making bandwagon.

Learning how to make money online can be a little more complicated than you have initially expected. It is like learning a new business altogether and a set of new skills to succeed. The more money you want to earn, the more willing you should be to learn about the ins and outs of this "business." If you are a beginner, be prepared for the entire learning process to be relatively complicated and seemingly confusing.

You see, making money through the Internet is mostly about helping companies succeed in their chosen niche. Most of those who make money online are involved in create marketing campaigns to help other websites sell their products and services to the rest of the world. This is where affiliate marketing and article marketing comes in, which are two of the people popular means to make money online today. Some are involved in sales where they connect clients or buyers to businesses and companies, while others are tasked to gather contact information of prospective customers. A wide majority make money online through their own weblogs to garner traffic. The more traffic you draw into your blog, the more money you are bound to earn through advertising.

There are a hundred and one more ways to make money online. This is exactly why earning online is a complicated. There are a wide variety of options to choose from depending on what you would like or on what you do best. The amount of time and effort you invest, the more money you potentially earn. While it is possible to make money online fast with little effort, big money comes only to those who patiently exert effort into their online money-making projects.

Making money through the Internet is a highly profitable business. It is something that does not require monetary investment; you do not have to be a marketing expert or a scholarly writer. If you put your mind into a firm goal to make money online, the potential return of all your investment, in whatever for they may be, is undoubtedly substantial.

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

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Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. "click the button to buy now!").

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